Our Story

Kiddy Palace’s objective is to be the premier specialty retailer of children’s and maternity products by providing customers with an extensive and comprehensive range of products at affordable prices.

Over the years Kiddy Palace has become a reputable household brand name in Singapore as a specialty retailer for infant, toddlers, children and expectant mothers. We now operate 14 retail outlets across Singapore supported by a team of over 180 sales staff members.


Being one of the leading multi-brand maternity, baby and child products specialty retailers in Singapore. Kiddy Palace is able to provide a comprehensive range of children and maternity products to infants, toddlers, children and expectant mothers.

Our wide range of products has allowed us to satisfy the needs of expectant mothers, infants and children.
Together with the paradigm of providing good customer service, we look forward to ensuring continuing customer satisfaction.
Kiddy Palace is the ideal shopping place for young families.


Kiddy Palace was founded in 1992 with the establishment of our 1st Kiddy Palace retail outlet at Northpoint City (Formerly known as NorthPoint Shopping Centre) at Yishun in Singapore. Over the years Kiddy Palace continues to establish new outlets at other Shopping Centres across Singapore.

The first Kiddy Palace mega-store, with a floor area in excess of 10,000 sq.ft,  was opened in 1998 at Causeway Point Shopping Centre. Since then, Kiddy Palace has established a few more mega stores including the branches at Jurong Point, Toa Payoh (HDB Hub) and Compass One Shopping Centre.

In 2017, Kiddy Palace has the largest number of retail outlets in multi-brand maternity, baby and child products specialty retailer market in Singapore, currently with 15 retail outlets across the island.