{"title":"Newborn Essentials","description":null,"products":[{"product_id":"tc-eyelet-singlet-929net","title":"Max-Kool Sleeveless Top","description":"\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cbr\u003e \t\u003cli\u003eSoft, cool 100% cotton mesh.\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eMade from super breathable 100% cotton mesh material.\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eGreat for use as innerwear.\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eMachine wash cold, gentle cycle\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e","brand":"Kiddy Palace Pte Ltd","offers":[{"title":"6-12 months","offer_id":40225026932922,"sku":"929NET","price":5.9,"currency_code":"SGD","in_stock":true},{"title":"18-24 months","offer_id":40225026965690,"sku":"929NET","price":5.9,"currency_code":"SGD","in_stock":true},{"title":"12-18 months","offer_id":40225026998458,"sku":"929NET","price":5.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/3127\/3146\/products\/929NET_720x_66ff5d88-6651-4115-9e5d-effb84e2c4a2.jpg?v=1630831347"},{"product_id":"tc-eyelet-short-sleeve-top-929net1","title":"Max-Kool Short Sleeve Top","description":"\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cbr\u003e \t\u003cli\u003eSoft, cool 100% cotton mesh.\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eMade from super breathable 100% cotton mesh material.\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eGreat for use as innerwear.\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003e2 button\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eMachine wash cold, gentle cycle\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e","brand":"Kiddy Palace Pte Ltd","offers":[{"title":"6-12 months","offer_id":40225027031226,"sku":"929NET1","price":6.9,"currency_code":"SGD","in_stock":true},{"title":"18-24 months","offer_id":40225027063994,"sku":"929NET1","price":6.9,"currency_code":"SGD","in_stock":true},{"title":"12-18 months","offer_id":40225027096762,"sku":"929NET1","price":6.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/3127\/3146\/products\/929NET1-1_720x_4732aec2-8984-48a5-84aa-ee46e8091e96.jpg?v=1630831556"},{"product_id":"1-set-tc-eyelet-mittens-bootees-929mb30","title":"Max-Kool Mittens \u0026 Bootees","description":"\u003cp\u003e Soft - perfect for newborn baby.\u003c\/p\u003e\n\u003cp\u003eMachine washable\u003c\/p\u003e\n\u003cp\u003eQuantity: 1 pair mittens \u0026amp; 1 pair bootees\u003c\/p\u003e\n\u003cp\u003eSize: infants (newborn 0-3 months)\u003c\/p\u003e\n\u003cp\u003eEyelet Knit  ~ Mesh Knit\u003c\/p\u003e\n\u003cp\u003e100% Combed Cotton ~ Light Weight\u003c\/p\u003e\n\u003cbr\u003e","brand":"323","offers":[{"title":"Default Title","offer_id":40225027981498,"sku":"929MB30","price":5.5,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/3127\/3146\/products\/929MB30.jpg?v=1628652523"},{"product_id":"nose-cleaner-tube-type-79693","title":"Pigeon Nose Cleaner Tube Type","description":"\u003cul\u003e\n\u003cli\u003eGently clears thick mucus blockage from a baby’s nose\u003c\/li\u003e\n\u003cli\u003eSafely control suction flow and strength with your own breathing\u003c\/li\u003e\n\u003cli\u003eMucus is extracted and collected in the bottle\u003c\/li\u003e\n\u003cli\u003eFeatures Backflow Prevention valves\u003c\/li\u003e\n\u003cli\u003eTransparent bottle and tube for easy observation of mucus extraction\u003c\/li\u003e\n\u003cli\u003eRounded nozzle tip is gentle on the baby’s nose\u003c\/li\u003e\n\u003cli\u003eBPA-free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"180","offers":[{"title":"Default Title","offer_id":40225031454906,"sku":"18079693","price":9.1,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/3127\/3146\/files\/79693_Nose-Cleaner-Tube-Type-ENAR-Packaging_Front_logo-scaled.jpg?v=1725187980"},{"product_id":"baby-cap-sleeve-tee-929bbhm1","title":"Max-Kool Bamboo Baby Cap Sleeve Top","description":"\u003cp\u003eSoft as butter and super practical for hot climates, making it the perfect choice for your baby's sensitive skin. Perfect as a gift for a newborn baby.\u003c\/p\u003e\n\u003cp\u003eMade with 100 % Bamboo Fibre\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eSupremely soft, silky and luxurious to the touch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eHypoallergenic - The eco-friendly bamboo fibres do not irritate the skin. Gentler than many manmade fibres, bamboo clothing is a natural solution for those with sensitive skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eBreathable and thermo-regulating – Stay comfortable whatever the weather; keeps you cool in summer and warm in winter.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eBamboo clothng is more absorbent than cotton which helps to wick moisture away from the skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eBiodegradable – A greener material that will simply return to the Earth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\nMachine wash, gentle cycle, cool water, mild soap. Do not bleach. Tumble dry, gentle cycle, low heat. Low iron if desired.\n\u003cp\u003e\u003cstrong\u003eRecommended take one size larger than normal, due to shrinkage of 10% after wash.\u003c\/strong\u003e \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003carticle id=\"fullArticle\"\u003e\u003c\/article\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Kiddy Palace Pte Ltd","offers":[{"title":"Newborn","offer_id":40225039712442,"sku":"929BBHM1","price":10.9,"currency_code":"SGD","in_stock":true},{"title":"6-12 months","offer_id":40225039745210,"sku":"929BBHM1","price":10.9,"currency_code":"SGD","in_stock":true},{"title":"3-6 months","offer_id":40225039777978,"sku":"929BBHM1","price":10.9,"currency_code":"SGD","in_stock":true},{"title":"12-18 months","offer_id":40225039810746,"sku":"929BBHM1","price":10.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/3127\/3146\/products\/Screen-Shot-2020-05-09-at-15.32.38_720x_8f975611-d7aa-43e4-8d06-1feec30601e0.png?v=1630831222"},{"product_id":"pigeon-nose-cleaner-tube-type-18078477","title":"Pigeon Nose Cleaner Blister Pack","description":"\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cbr\u003e \t\u003cli\u003eTo clear mucus from baby’s nose\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eSoft silicone safety nozzle is gentle on baby’s mucous membranes\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eSoft and squeezable silicone pump for ease of use\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eComes with nozzle cap for hygienic storage\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eEasy to clean and assemble\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eBPA Free\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e","brand":"180","offers":[{"title":"Default Title","offer_id":40225040564410,"sku":"18078477","price":6.1,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/3127\/3146\/products\/78477_NoseCleaner_PackagingFrontHires.jpg?v=1676774174"},{"product_id":"pigeon-baby-tooth-gum-wipes-natural-20s","title":"Pigeon Baby Tooth \u0026 Gum Wipes Natural 20S","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eStart healthy oral care early with Pigeon Baby Tooth and Gum Wipes. Specially formulated for babies 6 months and older with 100% food grade ingredients, this tooth wipe is gentle and safe, while helping to keep baby’s teeth and gums clean and healthy.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDoes not contain fluoride, making it safe when swallowed.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e20 pieces of sterile wipes individually packed.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAvailable in 2 flavours – Natural and Strawberry.\u003c\/p\u003e","brand":"180","offers":[{"title":"Strawberry","offer_id":40225042170042,"sku":"18081607","price":9.8,"currency_code":"SGD","in_stock":true},{"title":"Natural","offer_id":40225042202810,"sku":"18081606","price":9.8,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/3127\/3146\/files\/81606_Baby-Tooth-_-Gum-Wipes-Natural-Flavour-Box_Front.webp?v=1787010155"},{"product_id":"pigeon-comb-brush-18010578","title":"Pigeon Comb \u0026 Brush Set K578","description":"\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cbr\u003e \t\u003cli\u003eDesigned with ultra soft bristles and special rounded teeth that does not scratch baby's tender scalp\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eWidely spaced teeth means less pulling of baby's hair\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eMade of soft nylon, the PIGEON Baby Hair Brush has been carefully researched and found to be the most suitable brush for baby\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eBPA Free\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e","brand":"180","offers":[{"title":"Default Title","offer_id":40225043185850,"sku":"18078424","price":5.45,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/3127\/3146\/products\/18078424.jpg?v=1635336712"},{"product_id":"pigeon-baby-tweezers-1801039919","title":"Pigeon Baby Tweezers","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 1em;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 1em;\"\u003eTweezer used to clean the solid in the baby's nose.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eSafe for toddlers nostrils.\u003c\/li\u003e\n\u003cli\u003eMade from rust-free plastic.\u003c\/li\u003e\n\u003cli\u003eTweezers can be sterilized.\u003c\/li\u003e\n\u003cli\u003eUse the nose tweezers to pick up solids in the nose or roll a sheet of wet wipe or tissue paper at the tips to clean around the nostrils.\u003c\/li\u003e\n\u003cli\u003eRounded tips.\u003c\/li\u003e\n\u003cli\u003eSafe and effective in clearing baby\/toddler nostrils.\u003c\/li\u003e\n\u003cli\u003eIt comes with a clear cap for storage.\u003c\/li\u003e\n\u003cli\u003eFine made plastic rust-free.\u003c\/li\u003e\n\u003cli\u003eThe tweezers can be sterilized by microwave or boiling water (the clear cover no high heat).\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"180","offers":[{"title":"Default Title","offer_id":40225043415226,"sku":"1801039919","price":5.45,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/3127\/3146\/files\/PigeonBabyTweezers.webp?v=1790557322"},{"product_id":"pigeon-baby-nail-clipper-1801026206","title":"Pigeon Baby Nail Clipper","description":"\u003cul\u003e\n\u003cli\u003eFor babies 9 months and older\u003c\/li\u003e\n\u003cli\u003eSmall blades designed for trimming soft and delicate nails\u003c\/li\u003e\n\u003cli\u003eRounded corners help prevent injury to baby’s tender skin\u003c\/li\u003e\n\u003cli\u003eEasy-grip handle ensures safe and precise trimming\u003c\/li\u003e\n\u003cli\u003eBPA-free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"180","offers":[{"title":"Default Title","offer_id":40225043447994,"sku":"1801026206","price":10.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/3127\/3146\/products\/1026206_BabyNailClippers_JP_PackagingFrontHires.jpg?v=1676774297"},{"product_id":"pigeon-safety-nail-scissors-for-newborn-baby-18010807","title":"Pigeon Safety Nail Scissors For Newborn Baby","description":"\u003cdiv class=\"_VirtualizedListHost_1bw9b_11\"\u003e\n\u003cdiv class=\"Polaris-Scroll\" role=\"list\" tabindex=\"0\"\u003e\n\u003cdiv role=\"listitem\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"_Turn_1bw9b_57 _FirstTurn_1bw9b_108\"\u003e\n\u003cdiv class=\"_TurnBlocks_17f6i_53 _TurnBlocksLead_17f6i_61\"\u003e\n\u003cdiv class=\"_TurnBlockItem_17f6i_1\"\u003e\n\u003cdiv class=\"_TurnBlockItemContent_17f6i_14\"\u003e\n\u003cdiv class=\"Polaris-InlineStack\"\u003e\n\u003cdiv class=\"_HelpCard_16n9y_6\"\u003e\n\u003carticle class=\"_container_1x4zg_1\"\u003e\n\u003cp class=\"_p_1x4zg_107\"\u003e\u003cspan\u003eSuitable from birth, these baby nail scissors are designed for safely trimming soft, delicate newborn nails. The small, slim blades feature rounded tips for added safety and are made from rust-resistant stainless steel for lasting durability. Suitable for both left- and right-handed use. BPA-free.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"180","offers":[{"title":"Default Title","offer_id":40225044103354,"sku":"1801038124","price":16.45,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/3127\/3146\/files\/1038124SafetyNailScissors0MFront.png?v=1789986181"},{"product_id":"mustela-vitamin-barrier-diaper-rash-cream-123-100ml-2-packs","title":"Mustela Vitamin Barrier Diaper Rash Cream 123, 100ml","description":"\u003cp\u003eMustela Vitamin Barrier Cream is specifically designed to prevent, relieve, and repair diaper rash on your baby's skin. It's easy to apply and remove, making it suitable for daily use with three-fold effectiveness:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrevents\u003c\/strong\u003e diaper skin discomfort\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothes\u003c\/strong\u003e from the first application\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecovers\u003c\/strong\u003e irritated skin\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cul\u003e\n\u003cli\u003eMade with 98% ingredients of natural origin\u003c\/li\u003e\n\u003cli\u003eFragrance-free\u003c\/li\u003e\n\u003cli\u003eContains 0% preservatives and fragrance\u003c\/li\u003e\n\u003cli\u003eHigh tolerance, hypoallergenic formula\u003c\/li\u003e\n\u003cli\u003eEndorsed by 9 out of 10 professionals*\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Based on clinical studies conducted with 7 dermatologists and 3 pediatricians on 60 babies.\u003c\/p\u003e","brand":"329","offers":[{"title":"Single 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bathing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e- The pump bottle is easy for single-handed use when bathing baby.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e- Guaranteed safety from birth on.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e- Tested under dermatological and pediatric control.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e- High skin and eye tolerance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e- 0% paraben, 0% phthalate, 0% phenoxyethanol\u003c\/span\u003e\u003c\/p\u003e","brand":"329","offers":[{"title":"Single Pack","offer_id":42410678452410,"sku":"329CMNGCGG","price":24.5,"currency_code":"SGD","in_stock":true},{"title":"Twin Pack","offer_id":42410678485178,"sku":"329CMNGCGGX2","price":35.0,"currency_code":"SGD","in_stock":true},{"title":"Triple 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